We all know it, we all want to say it, if we could ctrl+alt+delete 2020 we would, but hey this isn’t the Matrix and you are not Neo. One thing is for certain, 2020 has forever changed the way we need to look at the future of business and marketing.
Gone are the days of simply designing content to be printed on a piece of paper or to be shared via social media. The output of your campaign or product is the key to success. Customers are glued to their smartphones and computer screens, they require instant access to information or the status of a purchase.
This is where digital marketing comes into play, when effectively setup and managed, the simple keys to success will ensure a smooth customer experience every time and that in turn, leads to a happy customer. The world perfect world by ensuring a few critical steps are achieved and measured.
That being said, we’d like to share 3 digital marketing trends for 2020 you should watch out for:
Artificial Intelligence or AI is the fastest growing technology, simply put it refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. Whoa, what a scary thought but no this is not the same as the AI movie but AI is the future and the below statistics just proves that point:
- In 2014, more than $300 million was invested in AI startups, showing an increase of 300%, compared to the previous year (Bloomberg)
- By 2018, 6 billion connected devices will proactively ask for support. (Gartner)
- By the end of 2018, “customer digital assistants” will recognize customers by face and voice across channels and partners (Gartner)
- Artificial intelligence will replace 16% of American jobs by the end of the decade (Forrester)
- 15% of Apple phone owners’ users use Siri’s voice recognition capabilities. (BGR)
Yes online shopping has been around for a while but the (forced) boom of e-commerce in 2020 has enabled consumers and business owners to connect on a much wider range than ever before and by far the best method is, anytime, any place.
The likes of Takealot.com has made the world of e-commerce a reality for small business owners who never could afford expensive retail space. Independently run businesses use popular ecommerce platforms like Shopify, Magneto, WooCommerce & Facebook Marketplace.
If you have a business and you are not selling your products online you are missing a important piece in your business arsenal.
What is a chatbot? Chatbots are software applications that use artificial intelligence & natural language processing to understand what a human wants. Chatbots are the future of customer communication.
A well designed Chatbot will have all the answers to questions the customer has, Chatbots applications are setup to use your business or product data to effectively communicate with clients. The Chatbot application also captures data, improves responses and is measurable.